Dispelling Vaping Myths

Dispelling Vaping Myths

For a practice which has been proven to be 95% safer than smoking traditional tobacco, you would think that the scaremongering myths surrounding vaping would be significantly less.  

And yet, even now years after the introduction of e-cigarettes, there still exists a plethora of inaccuracies and misinformation which continue to crop up in conversation whenever the topic of e-cigarettes is visited.  

We’re here to dispel some of those myths and provide you with nothing more than the simple, honest facts. Armed with this information, you can make your own decision as to whether or not vaping is the right option for you.  

Myth 1 “E-Liquids Contain Anti-Freeze”  

This myth was probably born of the fact that e-liquids contain Propylene Glycol: a completely safe and non-toxic substance commonly used in food and cosmetic products. Propylene Glycol is indeed used in anti-freeze, but only to reduce the overall harm caused by ingesting the anti-freeze itself.  

Myth 2 “E-Cigarettes are Dangerous and Will Explode During Use or Travel”  

We’re all familiar with the sensationalised headlines which read "E-cigarette explodes in man’s pocket causing life-changing injuries!" or something to that effect.  However, articles of this nature rarely contain the important facts related to the story, such as mentioning the specific type of e-cigarette device, the place of purchase and the method of charging. All of these factors are crucial in ensuring the safety of e-cigarette use, as products should only be purchased from reputable manufactures and used, charged and stored exactly as instructed. As with all electrical items, failure to comply with the correct safety measures could compromise the safety of the device and lead to some sort of malfunction.  

However, all e-cig devices sold from reliable companies like Vapouriz are equipped with safety protection features which stop the device from overheating or accidentally firing.  It is only unregulated mods (aimed at experienced vapers with a knowledge of battery safety, Ohms Law and DIY coil building) which do not contain protection features, and as such these devices should not be used by anyone who is new to the practice of vaping. 

Myth 3 “Vaping Causes Popcorn Lung”  

This myth has been making the rounds for quite some time now, despite numerous credible sources completely debunking the theory.  

The rumour probably began when factory workers reported experiencing an ailment known as popcorn lung (a bronchial condition which causes coughing and shortness of breath) when exposed to high levels of diacetyl. Because some e-liquids contain diacetyl, the assumption was made that vaping e-liquids could also lead to the affliction. However, very few e-liquids actually use diacetyl and those that do contain far too small of an amount to cause any harm. It should also be noted that traditional tobacco cigarettes also contain diacetyl in significantly higher amounts than what is present in e-liquids.  

Myth 4 “E-Cigarettes Are Just As Harmful As Tobacco Cigarettes”  

Its certainly no myth that traditional tobacco cigarettes are packed with a multitude of nasty additives and potentially lethal chemicals.  

These chemicals derive from different sources along the journey of tobacco manufacture, from the soil to the act of burning the cigarette. There are as many as five-thousand chemicals present in cigarettes and the smoke which is produced from burning them, including (but not at all limited to) ammonia, arsenic, butane, carbon monoxide, methanol and tar.  

E-liquids on the other hand are made up of a simple blend of Propylene Glycol, Vegetable Glycerine, flavourings and nicotine – all of which are safe, non-toxic and free from harmful chemicals and carcinogens.  

Although addictive, nicotine itself isn’t detrimental to health. That’s why nicotine-containing e-liquids are a great option for satisfying your cravings without exposing yourself to the cocktail of harmful additives found in tobacco.  

Myth 5 “Vaping Leads to Smoking” 

Public Heath England have long been advocating the benefits of e-cigarettes as a smoking cessation aid, but a recent study carried out by the organisation stated that there wasno evidence so far to support the concern that e-cigarettes are a route into smoking among young people.”  

Another study published to the US National Library of Medicine found that “most e-cigarette experimentation does not turn into regular use, and levels of regular use in young people who have never smoked remain very low. 

Myth 6 “E-Cigarettes And E-Liquids Are Deliberately Targeted At Teens” 

Young people will always gravitate towards what they consider new and exciting, just as they have done for generations with tobacco cigarettes.  

However, it is important to remember that vaping was developed exclusively as a means of smoking cessation, to help people who already smoke kick the habit successfully and safely. That’s why e-cigarettes and e-liquids are strictly sold to over 18's only, to ensure that young people – especially young non-smokers - are not enticed to take up vaping.   







Is Squonking For Me?

Is Squonking For Me?

Squonking has a growing fanbase in the vaping community, and this vaping trend is showing no signs of disappearing any time soon. It’s widely considered to be one of the best ways to get optimum flavour out of your e-liquid and takes an innovative approach to producing big, flavourful clouds.

How does it work?

A squonk mod offers a similar experience to an RDA, minus the mess. While RDAs drip your e-liquid onto the atomiser, squonk mods feed e-liquid into the atomiser from the bottom of your device. Squonk mods also store the e-liquid, so you only have to carry your device around and there is far less chance of spillage.

Why squonk?

Squonk mods were fairly niche when they first emerged back in 2009, but have been steadily growing in popularity ever since. Nowadays squonk mods are more readily available in-store and online for vapers who want to find out if squonking is right for them.

Squonking certainly isn’t for everyone, and whether it’s right for you really depends on what you’re looking for from your vaping experience. Here are some things to consider:

  • Are you interested in experimenting with different setups? With more and more squonk devices coming onto the market, there are numerous options available to the adventurous vaper. Choose from mechanical squonks, variable squonks, high wattage variable squonk mods, and single or dual coil squonk atomisers.
  • Are you already an RDA fan? If dripping is your thing, squonking could be the way forward for you.
  • Do you enjoy big clouds? One of the big appeals of squonk mods are the size of clouds they produce - making those large plumes of vapour even more impressive.
  • Is flavour important to you? In addition to huge clouds, squonk mods deliver intense flavour. If maximum flavour impact is what you’re looking for, squonking could be a good option for you.
  • Are you happy to carry around a fairly big device? For many, one of the drawbacks of a squonk mod is the size. A typical squonk mod is around the same size as a dual-battery box mod. However, this minor issue doesn’t outweigh the benefits of squonking for its many fans.

If you’d like to try squonking, don't be reluctant to try it out. You won’t know, until you give it a go!

Is Vaping addictive?

Is Vaping Addictive?

Whether or not vaping is addictive and if it’s a safe alternative to smoking is a controversial topic and there’s a lot of misinformation going around.

Today we’re taking a look at some of the commonly-asked questions about vaping, how it compares to smoking and whether or not it’s addictive.

Q: Is vaping addictive?

A: Confusion about vaping addiction is typically because people don’t understand the role nicotine plays. Like when present with cigarettes, nicotine is addictive, and if you’re vaping e-liquids that contain nicotine this is still true. However, the nicotine levels present in e-liquids vary and many vapers choose to avoid nicotine altogether or opt for e-liquids with very low levels of the substance.

Q: Is nicotine dangerous?

A: Nicotine is addictive but it isn’t the cause of smoking-related diseases. You can’t overdose on nicotine using e-cigarettes – if you do have more than you’re used to however, you may feel nauseous or light-headed.

Q: How much nicotine is in e-liquid?

A: You can get e-liquids in a range of nicotine strengths, typically ranging from 0mg to 18mg. This measurement refers to the number of milligrams of nicotine per millilitre of e-liquid.

Q: How much nicotine is in a cigarette?

A: Cigarettes traditionally have higher levels of nicotine than e-liquids, though the amount varies by brand. In the average cigarette there is approximately a gram of tobacco, which works out to 8.4mg of nicotine.

Q: Do all e-liquids have nicotine?

A: No. It’s easier than ever to find e-liquids which are completely nicotine-free, so you never need vape with nicotine if you don’t wish to do so.

Q: Is vaping less harmful than smoking?

A: Yes. Research shows that vaping is far less harmful than smoking and that levels of key harmful chemicals are lower in those who switch from traditional tobacco products to e-cigarettes.

Q: What is a nicotine shot?

A: Nicotine shots are a 10ml shot of liquid nicotine designed to be added to your favourite e-liquids that come in Shortfill form. Shortfill bottles contain nicotine-free e-liquids, commonly in 50ml quantities. Shortfill bottles are not filled to capacity, allowing room to add a nicotine shot to the mixture. Nicotine shots can vary, but are commonly sold in 18mg volumes, meaning once mixed into a shortfill bottle, the final result will be an e-liquid with 3mg nicotine strength.

Q: Is second-hand vapour dangerous?

A: Unlike second-hand smoke from cigarettes, which we know to be harmful, there is no evidence that second-hand vapour from e-cigarettes is dangerous to others. Until there are longer-term studies available with more concrete evidence, many parents in particular choose to follow the same rules with vaping as they would with smoking tobacco; smoking outdoors, away from children, and not in the car.

Why Some E-Liquids Change Colour

Why Some E-Liquids Change Colour

If your favourite e-liquid has turned a strange colour and you feel like you should throw it away – don’t! This is usually a natural process, and nothing to worry about. We take a look at why your e-liquids change colour, and how you can tell if an e-liquid is bad.


Most of the time, when an e-liquid changes colour it’s because of a completely natural process known as oxidation. Oxidation is a chemical reaction that happens when nicotine is exposed to oxygen in the air, causing a slight change in colour. It’s easy for this to happen, as your e-liquid bottle will obviously be exposed to oxygen every time you open it to refill your tank, and nicotine is a highly reactive substance.

Some e-liquid manufacturers and keen vapers will actually encourage the oxidation process if they steep e-liquids. Steeping by letting your e-liquid ‘breathe’ with the top off for a while encourages oxidation, and along with methods of shaking, storing and heating e-liquid, it can help make flavours more powerful and tasty.


If you don’t keep your e-liquids in a cool, dry place, you might also find the colour naturally changes. This is because of heat or light reacting with the ingredients inside your e-liquid. Although this shouldn’t result in your e-liquid tasting bad, it’s not recommended by suppliers, and we always suggest keeping e-liquids in a secure cupboard away from cooking areas, or even in a box in your refrigerator. Because of natural oxidation, remember that no matter how well you store your e-liquid, you might find some colour changes anyway. There are a few brands who add preservatives to e-liquids to avoid this colour change, but most high-quality e-liquid manufacturers avoid adding any unnecessary ingredients to their mix.


Even putting e-liquid in your tank and using a little can cause the rest of the e-liquid in the tank to change colour – and it’s usually nothing to worry about! Just like e-liquid in the bottle, this is caused by the ingredients reacting to oxygen, heat and light.

Sometimes, e-liquids with a very high VG count can change colour quickly when you vape. They can almost caramelise on the coil in an atomiser, creating a substance that looks like dark gloop and stains your e-liquids. This is one time where the discolourisation can actually make your e-liquids taste bad, so if you are vaping with a 100% VG e-liquid and notice this, you should give your tank and atomiser a good clean.

Bad E-liquids

There are a few ways to tell if your e-liquid is still good to use, and it’s useful to do these if you’ve had e-liquid over a year:

  • Check the best before date, and dispose of the e-liquid if it’s past it’s best
  • If you’ve had the e-liquid open and in storage for over two years, it may be best to bin it
  • If the e-liquid smells strange or very different from when you first opened it, it’s probably off
  • If your e-liquid has sediments in it or the ingredients have separated, give it a shake. If this doesn’t mix things up and make it look right again, get rid of it
  • Last but not least, if it tastes foul or produces an unpleasant hit, it may be bad! Just double check by cleaning your kit or replacing your coil, in case it’s old e-liquid residue in your vape rather than your e-liquid itself.

As you can see, there are many reasons that an e-liquid changes colour, and it doesn’t mean that your e-liquid has gone bad. Rely on smell and taste rather than sight and store your e-liquid well, and it will last a long time.

The rocky road of menthol e-liquid

The rocky road of menthol e-liquid

When it comes to e-liquid flavours, few are more hotly debated than menthol. It inspires discussion on both sides; some people love it, while others want to see it banned.

Menthol and tobacco control

Menthol has been a longstanding target of tobacco control because of evidence suggesting menthol smokers are more dependent on nicotine and find it harder to quit. There are also concerns that it may be more enticing to potential new smokers than the taste of tobacco alone.

In the United States, it's a subject that has been in the news for the last several years. The Food and Drug Administration (FDA) is considering a ban on menthol cigarettes and has been carefully reviewing the health effects of menthol cigarettes.

In 2009, President Obama signed the Family Smoking Prevention and Tobacco Control Act, authorising the ban of all cigarette flavours except menthol, and received the support of several high profile politicians who argued flavoured cigarettes mask the harshness of tobacco, which would otherwise deter some first-time smokers. Menthol remains a point of some debate - although popular, many would like to see the flavoured cigarette ban extend to include menthol as well.

In Europe, the Tobacco Products Directive has also recently ruled to ban menthol combustibles - menthol cigarettes and tobacco will be phased out over the next few years, and a complete ban will come into effect on May 20 2020.

Menthol, Germany and the TPD

While the push to ban menthol has been active with tobacco cigarettes for some time, Germany's move to ban menthol flavouring is among the first times the debate has been extended to include e-liquids as well.

As part of the EU Tobacco Products Directive (TPD) Germany has created a list of restricted e-liquid ingredients and additives that could facilitate the uptake of nicotine. The list of prohibited ingredients aims to restrict anything that might give consumers the impression an e-cigarette has health benefits, such as vitamins, along with other stimulants, including caffeine and taurine.

Currently, the Tobacco Products Directive leaves decisions on flavourings in e-cigarettes to individual member states, which explains why Germany is moving to implement the ban of menthol while as yet other countries have not.

Uncovering the myths about passive vaping

Uncovering the myths about passive vaping

The harmful effects of breathing in second-hand smoke from tobacco cigarettes are well documented - in the last three decades multiple public health campaigns have helped people understand the danger of passive smoking in the home and car.

In the case of passive smoking from e-cigarettes, it's still too early for research studies to say what, if any, impact passive smoking from e-cigarettes has long-term.

There's plenty of confusion and misinformation out there, but the positive news is that results so far from short-term studies indicate that passive smoking from e-cigarettes poses little to no danger to others.

For advocates of e-cigarettes, helping to shift public perception and increase awareness is the best way to uncover the myths about passive vaping. Here's what you need to know.

Vapour vs e-cigarettes

Cigarettes contain thousands of chemicals and studies have shown second-hand smoke contains much higher levels of carbon monoxide, nitrosamines and ammonia than when inhaled directly. Prolonged exposure to second-hand smoke brings with it a higher risk of everything from respiratory infection to asthma and cancer.

In contrast, e-liquids are made from just three to four ingredients: propylene glycol, vegetable glycerine, food-grade flavouring and nicotine. Propoylene glycol is used in food products as a flavour carrier and also in food colourings, while vegetable glycerine is a non toxic, vegetable-based liquid that helps produce the signature cloud that vapers love.

E-cigarettes have been designed so users can inhale nicotine without most of the harmful effects of smoking. E-cigarettes do not produce tar or carbon monoxide and carry with them a fraction of the risk of cigarettes, based on current findings. Public Health England carried out an independent review of the latest evidence, and found that vaping is around 95% safer than smoking.

Uncovering the myths

Negative perceptions of e-cigarettes mean many people falsely believe e-cigarettes to be just as harmful as smoking cigarettes.

A conservative approach from groups like the World Health Organisation also adds to this perception problem; while we wait for regulation to catch up, people mistake a lack of information as a bad thing, rather than simply a gradual shift towards understanding this newer way of smoking.

The tide is already turning. The review from Public Health England found there is no evidence that exposure to e-cigarette vapour poses harm for bystanders, and that available evidence indicates the risk of harm is extremely low - particularly when compared to tobacco smoke.

In time, as more studies confirm that e-cigarette vapours don't carry the same harm as second-hand smoke from cigarettes, we hope we'll be able to uncover the myths and give vaping the respect it deserves.



Vaping may be a relatively new thing to do, but it has a vast and loyal following. Vaping has helped millions of people quit smoking tobacco, and cut down or cut down nicotine, so it’s no wonder.

It’s getting more and more common to see people on the street vaping as they walk, sitting outside pubs with their friends and enjoying a flavoursome vape, or recommending e-cigarettes to the smokers in their lives. There are competitive games for people who like the sub-ohm lifestyle, and even festivals where vapers can get together to chat about vape life.

No wonder, then, that vapers are taking to social networks to share their love of vaping. More than one hashtag has been created to help people who like to vape share their top tips on vape life. You’ll find everything from recommendations on kits, recipes for custom blend e-liquids, tips on getting the biggest and most impressive vape clouds, as well as sharing stories of situations other vapers will only too readily identify with!

Embrace #vapelife

The most popular hashtag around on social networks is definitely #vapelife (or, if you’re super trendy, #vapelyfe). We take a look at some of the movers and shakers using #vapelife, and the best #vapelife Instagram posts for the vapers and vape fans out there.

The brilliant VGod label are not only makers of great e-liquids and kit, but are also leaders in the #vapelife Instagram game. Check out this awesome trick video

A video posted by VGOD (@officialvgod) onSep 28, 2016 at 1:58pm PDT

Fashionable and with a feed full of vaping, food and flavours, nowshevapes is one to watch on Instagram:

A photo posted by Zoë (@nowshevapes) onJun 26, 2016 at 11:41am PDT

Get tips and recommendations from the vape Instagram page, which is a great place to connect with other #vapelife users too:

Fancy trying your hand at some Vape Tricks? Vaper and trick fan zmrledrs is one to watch:

A video posted by Syed Zamaril (@zmrledrs) onSep 28, 2016 at 7:58pm PDT

If you like amazing travel photography and cool vape shots, vapetraveling is for you. You’ll see people doing tricks and vaping in some amazing places around the world:

See awesome customized mech mods on the deathwishmodz Instagram feed:

Finally, Game of Thrones fans will just love this pic from fogged_city:

A photo posted by FOG CITY (@fogged_city) onSep 29, 2016 at 1:50pm PDT

E-Cigars: is there a smoking alternative for everybody?

E-Cigars: is there a smoking alternative for everybody?

Move over Winston Churchill, Alfred Hitchcock, and Groucho Marx, because the E-Cigar is about to take over the world.

A fairly new product in the expanding world of electronic smoking (or vaping, as it is commonly known), the E-Cigar has already been dubbed the El Dorado of tobacco replacement by those who know what they're talking about.

Famous for its full robust flavour, the big throaty hit it provides users, as well as the thick, satisfyingly and theatrical clouds of vapour it produces (but without the anti-social second-hand stink), today's E-Cigars also come with sophisticated packaging and authentic labels, with the best manufacturers taking great care to make sure that the weight, balance, and feel of the papers used adds to the overall look of the product, giving the best E-Cigars the look and feel of a real hand-rolled Cuban.

So perhaps it is not surprising, given the quality of the products on offer, that the popularity of E-Cigars is on the rise. In fact, some E-Cigars are proving to be so convincing in terms of their appearance that they are becoming popular with film and TV production companies. As with e-cigarettes, there is an E-Cigar for everybody. So what are the choices?

Disposable E-Cigars

Some E Cigar enthusiasts recommend buying a disposable E Cigar in the mid to high price range, so that there is absolutely no risk of being disappointed by a cheap knock off. Some of the disposable E-Cigars on today's market can last for around four or five days, offering users a gargantuan 1,500 puffs. So that there's no excuse to leave the poker table afterwards.

Rechargeable E-Cigars

Rechargeable E-Cigars often come in elegantly packaged, handsome starter kits, which tend to include a selection of flavoured cartridges and a rechargeable battery. Flavours to expect include everything from classic Cuban flavours and exotic shisha flavours, to subtle chocolate creme flavours and earthy tobacco flavours.

As you would expect, both disposable and rechargeable E cigars come in a variety of shapes and sizes, from the popular Corona size, to midi, mini, and slim sizes (not forgetting the biggest E Cigar on the market, which has a ring gauge size of 48). They also come in different nicotine strengths, and feature chewable tips and partially hidden tips that glow.

E-cigars are for those who appreciate the art of the cigar; who appreciate the fact that chewing on the soft tip of a stogie whilst being swathed in heady vapour offers people the rare opportunity to think deeply, to contemplate the future, to dream. Luckily, there's one out there for everyone.

Do e-cigarettes contain anti-freeze?

Do e-cigarettes contain anti-freeze?

You may have noticed that anti-freeze contains ‘Propylene Glycol’, and so does your e-liquid. You might be wondering, does this mean it's toxic and you're vaping anti-freeze??

The answer is no, and it's a very safe ingredient that is used in many products that are fit for human consumption. The reason it’s used in anti-freeze is simply because its freezing point is lower than water.

Do e-cigarettes contain anti-freeze?

So what is Propylene Glycol?

This is an organic chemical, also known as propane-1, 2-diol. It is a slightly thick, colourless liquid that has virtually no smell, though it has a slightly sweet taste. It is also used in food as an E-number (E1520).

When Propylene Glycol is mixed with water, as it is in e-cigarettes, the freezing point of the water becomes lower than zero. The chemical is used in vapes for this reason; otherwise there would be the significant risk of products breaking in transit (in the cargo holds of planes, for instance, where temperatures frequently drop below freezing) or even in the bags or pockets of customers walking around in freezing winter temperatures.

There is a chemical used in antifreeze that is very similar to Propylene Glycol, called ethylene glycol, which is in fact mildly toxic to consume. Propylene Glycol is more often used in antifreeze because it is more environmentally friendly.Vapes contain around 20% Propylene Glycol of a very pure, high grade that is perfectly safe for human consumption. Almost anything can be toxic to humans if consumed in large enough quantities and the same is true for Propylene Glycol - but you would have to consume a very, very large quantity of pure Propylene Glycol over a very short space of time to suffer any ill effects, far more than in regular consumption of e-cigarettes.

It is even used in products like ice cream, liquid sweeteners and fizzy drinks. It is also used in the medical profession in medicines that do not dissolve in water - Propylene Glycol is used instead to turn the medicine into creams, oral medicines or injections.

Humans can metabolize Propylene Glycol easily - we turn it into acetic acid, pyruvic acid and lactic acid, all of which occur naturally within our metabolic processes and are easily dealt with by the body. In America, the chemical has been classed as 'generally recognised as safe', and America has very stringent rules and guidelines on what can be classified as 'safe' or not.

It's Safe

So, Propylene Glycol is perfectly safe to consume in your vapes, even though it is also used in antifreeze. It is a chemical with many uses but is safe for human consumption. Like many consumable products e-liquids contain chemicals, but great pains have been taken to ensure that those chemicals are safe for human consumption.

Happy Vaping!

E-cigarettes vs Tobacco: The benefits

E-cigarettes vs Tobacco: The benefits

Monday 20th January, 2014 | Vaping Facts, Myths and Answers | 1 Comment

The extraordinary and growing popularity of e-cigarettes -- up to 1.5 million people in the UK are now "vaping" -- is rooted in the fact that they are everything that tobacco is not.

Giving Up Tobacco: Becoming a Vaper

Even hardened smokers of tobacco cigarettes and cigars have to admit that it's a love-hate relationship: they love and crave the hit of nicotine but have to put up with the ugly aspects of the habit that include stinking clothes and breath, yellowed teeth and overwhelming social rejection. That's quite apart from the health problems that tobacco poses to smokers. Around 100,000 people die in the UK each year – about one person every five minutes – due to smoking-related diseases, and some 86 percent of lung cancer deaths in the country are caused by tobacco and the many toxins and carcinogens burning it releases.

E Cigarettes are Healthier than Tobacco

Why would you put yourself through such social and health trauma, not to mention the real risk of death, when you can get the nicotine without the ill effects? Many experts agree that smoking e-cigarettes is essentially harmless, or at the very least it's certainly the far lesser of two evils. Electronic cigarettes come in all manner of fruity flavours as well as traditional tobacco, and have nicotine strengths ranging from zero to high, only emitting water vapour instead of harmful tobacco smoke. The refills, such as Tobacco E Liquid and Fruit E Liquid, are heated using a lithium-ion battery and deliver the nicotine directly to the person.

photo 1900bfb5-4f58-4e05-86f3-808317107eac_zps1c63961a.jpg

E Cigarettes Cost Less Than Traditional Cigarettes

Another huge advantage -- apart from the main health reasons -- is that e-cigarettes cost a fraction of what tobacco cigarettes do, potentially saving you thousands of pounds each year that could be put to much better use. The refills are long-lasting and low-cost, compared to packets of cigarettes that smokers quickly get through and are high-priced as the government continues to tax them to discourage people from smoking.

The True Cost of Tobacco Vs E Cigarettes

At a time when tobacco-related treatments are costing the NHS £2.7 billion a year, it's not surprising that GPs and even the Royal College of Physicians are supporting e-cigarettes as a far healthier alternative to tobacco. If, they argue, smokers can stop their tobacco habit and switch to a product that contains none, that's a real benefit for them, and the country.It’s only the nicotine that smokers want. The deadly product that delivers it is already suffering a slump in sales as people turn to the wise choice of e-cigarettes. Check out Ben's story about how he turned to Vaping after 19 years of smoking traditional cigarettes!