Vapouriz Plus+ and the 2026 Vape Duty: What Changes for Your Points
A clear guide to how your loyalty points work following recent tax changes.
The arrival of the UK Vaping Products Duty on 1 October 2026 marks a significant turning point for e-liquid pricing across the country. Because this statutory excise tax alters the final shelf price of liquids and prefilled items, we've updated the mechanics of the Vapouriz Rewards Scheme to make sure it stays straightforward, realistic and dependable.
Before exploring the details, here's the essential point to keep in mind: your existing loyalty points are fully protected. Every point currently sitting in your account keeps its original cash value and remains available for you to use on future orders.
Key takeaways
- Your balance is protected: any points you've collected keep their full value of £5 off for every 1,000 points.
- Hardware earn rates remain unchanged: kits, coils, tanks and accessories continue to earn 10 points for every £1 spent.
- New rate for e-liquids: products containing liquid now earn 5 points for every £1 spent.
- Updated calculation and expiry: points are now calculated on order values excluding VAT but including duty, with a simpler six-month expiry period that starts fresh from 2 November 2026 for points already in your account.
Why are we updating the Vapouriz Rewards Scheme?
The UK government introduced the Vaping Products Duty on 1 October 2026, establishing a universal tax rate of £2.20 per 10ml on all vaping liquids. Once you factor in the standard 20% VAT applied on top of excise duty, the total tax addition comes to £2.64 on every 10ml bottle.
Under the everyday Vapouriz Rewards Scheme, members collect points on every qualifying order, redeeming 1,000 points for a £5 checkout discount.
Because the new duty is a tax paid directly to HM Revenue and Customs rather than a reflection of product value, awarding the full points rate on duty-inflated prices isn't sustainable. Adjusting how points build up across our catalogue lets us keep the loyalty programme running while avoiding unnecessary price increases on our products.
Your current balance remains fully intact
Loyalty programme updates often spark concern about lost progress or sudden account resets. We want to reassure you that this isn't happening here: your accumulated points balance will not be lowered, converted or stripped away.
If your balance shows 1,000 points, it will still show 1,000 points tomorrow, ready to redeem for a £5 discount whenever you check out. The value of your points and your overall balance will not change.
How points are calculated moving forward
To keep things transparent across every order, the baseline calculation for earning points at checkout is getting a straightforward update.
Points are now calculated on the pre-VAT value of your basket, rather than the final total including VAT. The statutory excise duty is included in this base calculation, though, so you continue to earn points on the duty-inclusive product value.
Hardware vs e-liquid products
Because the new excise duty applies strictly to liquid volumes, we're separating our points structure into two clear, distinct categories: devices and liquid-based items.
Hardware, coils and accessories
Unchanged10 points
per £1 spent (ex-VAT)
Devices, batteries, replacement clearomisers, coils, tanks, empty refillable pods and accessories.
E-liquids, nic shots and prefilled pods
New rate5 points
per £1 spent (ex-VAT, inc. duty)
10ml bottles, shortfills, nicotine shots and prefilled pod options.
Hardware, coils and accessories (unchanged)
The new excise duty doesn't apply to vape hardware, replacement parts or spare components. Devices, batteries, replacement clearomisers and empty refillable pods carry standard VAT alone, so our rewards calculation for these products stays steady.
You'll continue to collect 10 points for every £1 spent (excluding VAT) on all eligible hardware. An order of £30 ex-VAT on a straightforward pod vape kit and extra replacement coils awards 300 points, giving you £1.50 towards your next basket.
Bottled e-liquids, nicotine shots and prefilled pods (changing)
The volume-based duty directly affects the price of all bottled e-liquids and prefilled cartridges. A standard 10ml bottle priced at £3.99 before the duty would sit closer to £6.63 with duty and VAT included. Larger volumes see an even bigger jump, with 100ml shortfills carrying an extra £26.40 in tax alone.
To keep our rewards fair without inflating base retail prices further, you'll now collect 5 points for each £1 spent (excluding VAT, including duty) across our e-liquid range, including 10ml bottles, shortfills, nic shots and prefilled pod options. Every bottle or prefilled pack you buy still builds your points balance, and our checkout handles the adjustment automatically, with no discount codes needed.
How it adds up
| Order value (ex-VAT) | Product type | Points collected | Discount value |
|---|---|---|---|
| £30 | Hardware, coils and accessories | 300 | £1.50 |
| £30 | E-liquids, nic shots and prefilled pods | 150 | £0.75 |
Order value excludes VAT but includes any duty. Points are redeemed at £5 per 1,000.
Updated six-month points expiry
Alongside the calculation updates, the validity window for Vapouriz Rewards points is moving to a single six-month period, replacing the previous 12 months. To keep things consistent, this applies to every point in your account, so your whole balance works the same way.
The simplest way to think about it is that it's worth putting your points to use a little sooner. Your balance is always shown at checkout, so it's easy to apply to your next order.
Using your rewards at checkout
Applying your savings to an order remains very simple. When you log into your Vapouriz account and go to checkout, your balance appears alongside the available redemption options.
The standard redemption rules remain in place:
- Points are redeemed in increments of 1,000 points for a £5 order discount.
- You can apply up to 2,000 points (a £10 reduction) on any single purchase.
- Rewards points can't be used to pay for the complete value of an order.
Pre-duty stock and clearance lines
Under government rules, UK vape businesses can continue to sell legitimate stock manufactured before 1 October without a duty stamp until 31 March 2027.
If you want to make the most of your current rewards balance, check out our Outlet and Deals section. Where older, unstamped items remain available, you can pick up liquids at pre-duty prices and use your points balance as normal.
Frequently asked questions
Will I lose the Vapouriz Rewards points I have already collected?
Do vape kits and replacement coils still earn standard points?
Why has the rewards rate been lowered on e-liquids?
How long do I have to use my Vapouriz Rewards points?
Clear advice whenever you need it
The introduction of the Vaping Products Duty brings genuine change to the UK market, but our goal is to keep things simple, accessible and supportive for everyone who shops with us.
If you have any questions about your account, how to apply points to your basket, or which products suit your setup, please get in touch with our friendly Customer Service Team, who'll be happy to help.
