Focus On: Pure Evil

We take a look at the unholy collection of e-liquids from Pure Evil, including a peek at their sinfully good flavours and what’s next for the popular brand.

All About Pure Evil

Pure Evil is the brainchild of Surrey-based Vapour Labs, the e-liquid manufacturing arm of Vapouriz. As one of the largest e-liquid manufacturers in the UK, with a bottling plant that produces an amazing two million bottles of e-liquid in ISO Class 7 certified cleanrooms every single month, they lead the way in e-liquid flavours. ISO 9001 and 14001 certified manufacturers with state of the art equipment and a focus on quality, Vapour Labs are one of the leading retailers and manufacturers of e-liquid in Europe.

The Pure Evil e-liquids contain high quality ingredients sourced within the EU; pharmaceutical grade nicotine, propylene glycol and vegetable glycerol, and quality food grade flavourings. Every e-liquid in the Pure Evil range is max VG, designed to give awesome clouds and a great taste.

Pure Evil e-liquids are inspired by the seven deadly sins; Envy, Gluttony, Greed, Lust, Pride, Sloth, and Wrath. They come in eye-catching, colourful packaging, and a daring variety of flavours.

Seven Deadly Sins

The original seven deadly sins collection of Pure Evil e-liquids is hugely popular, and has helped make the label a big name amongst cloud chasing sub-ohm vapers in Europe. They all come at 80% VG 20% PG, and are available in 0.0%, 0.3% and 0.6% nicotine strengths.

There’s the Gluttony E-liquid by Pure Evil which provides the sweet taste of creamy vanilla with just a hint of sweet custard, and makes for a great everyday vape. Greed offers a moreish combination of mango and sweet rice. Sloth on the other hand is a mellow, mature mix of seven berries, while Pure Evil’s Wrath e-liquid is a devilishly good blend of raspberry and coconut cake.

Pride Pure Evil e-liquid is a gratifyingly good hit of butterscotch, while Lust is a desirable mix of strawberry and custard.

Last but not least in the Seven Deadly Sins range is Envy, a coveted fusion of spiced apple, desirable cinnamon pie and sweet whipped cream for a perfect sub-ohm vape.

Pure Evil Creations

Pure Evil e-liquids don’t stop at the seven deadly sins. These initial flavours proved so popular that more decadently sinful creations have been added to the collection. Just like the Seven Deadly Sins range, these are high VG mixes, perfect for sub-ohm cloud chasers to enjoy.

There’s the sweet and sugary taste of raspberry jam in Jam Nation, a grown-up take on the classic custard cream in rich and smooth Scream Queen, the sour lemon depths of Silent Pool, and the unpretentiously amazing mix of crushed berries and mint in Cold Blooded Pure Evil e-liquid.

One of the most popular flavours in the Pure Evil arsenal is Black Crack, which was originally launched as a special edition but proved so moreish that it’s back to purchase. Blending blackcurrant, aniseed and menthol, Black Crack e-liquid is big on taste for vapers.

As the Pure Evil e-liquids continue to top the bestseller lists, you can bet that there will be new, imaginative and delicious flavours out from this wickedly good brand soon.